Hello.

I’m Paul Trueman, an experienced copywriter and communications consultant. I’ve a proven track record of getting people to care about the brands I work with, and the campaigns I help them create.

Whether it’s 30” scripts or SEO-friendly websites, brand manifestos or brochures, you name it – there’s a fair chance I’ve probably written it. Or pitched ideas for it. I can help make sure your ads get noticed, your emails get opened, your socials are singing and your website is working its little digital socks off.

A bit (more) about me

I’m a senior concept creative and copywriter who’s happy working across digital, social and traditional channels, with bags of experience in both B2C and B2B communications.

Over the last 15+ years, working in-house as a marcomms lead, as an agency creative lead or freelancing for big brands, I’ve written pretty much everything from film scripts to websites, from big ideas to brand campaigns. You can take a look at some of my work here.

I've concepted ads for LEGO and penned emails for Eurotunnel, led social content for Tefal and Thatchers Cider, helped Surfing England find their stoke, and Surfers against Sewage get rid of plastic off the beach (which is where you'll find me the rest of the time, at home in North Devon).


Don’t just take my word for it…

“I worked with Paul for a number of years on some major projects in my time at Tefal. I can honestly say he is the best creative copywriter I have ever worked with.”

James Bashford, Head of D2C & eCommerce Growth Acceleration, Tefal

“When it comes to the fundamentals of good writing, Paul has no equal. From crafting copy that hits home, to expressing ideas with clarity of thought, he always has a wealth of insights and advice for planning an effective and impactful marketing strategy. Highly recommended.”

James Harvey, Communications & Marketing Officer, ISSUP

With both his big agency and independent freelancing experience, it’s been a joy working with Paul. He’s brought a tone and consistency to our newsletter that sees our open rates in excess of 40%. He’s also gifted us with a strapline… that not only felt perfect for us at an organisational level but that our audience loves, too. For us at Greenbelt he has, quite simply, been the perfect copywriter.

Paul Northup, Creative Director, Greenbelt Festival

“Paul has a gift both for understanding the depth and complexity of a project and its aims - and then creating messaging and language that are SO ALIVE. Rarely have I worked with a writer who holds together such intelligence, energy, focus, and joy in their craft.”

Trey Hall, Director of Evangelism & Growth, The Methodist Church

“Paul is not only a fantastic copywriter but also an exceptional "big idea" thinker, consistently bringing original concepts and fresh perspectives to the table. His creative skills shine in his ability to craft ideas that resonate with diverse demographics, including both kids and adults.”

Guy Bingham, Creative Director, LEGO Group

"Paul is the kind of hugely flexible, creative copywriter that every brand needs at their disposal. My team threw anything and everything at him, from brand campaigns to the various and many demands of communicating through a global pandemic and he never skipped a beat. He never misses a deadline and he’ll always go the extra mile for you when the s*** hits the fan."

Kate Lewis, Head of Brand & Advertising, Eurotunnel

That’s quite enough about me. Let’s talk about you.

Maybe you’re looking to reposition your brand and want some top-notch copy and creative communications advice? Or you’ve a brand you want to tell everyone about with eyeball-grabbing ads and killer content marketing that cuts through? 

Whether you’re after lead-generating thought leadership or a shiny new brand manifesto, my speciality is helping you find exactly the right words and ideas to tell your story.

I work directly with businesses as well as creative agencies. I can work by the hour, quote for a project or work on a regular retained basis if you’re looking for regular resource. Whatever works best for you.

  • 15 years+ comms experience

    I’ve made the mistakes so you don’t have to

  • Experienced agency creative

    Creative lead for blue-chip brands (but at freelance prices)

  • Get the very best of both worlds

    I’ve got bags of experience writing B2C and B2B

Ongoing comms, copy and creative support - Greenbelt Festival

Freelancing as part of the Greenbelt Festival team since 2019, we’ve had pretty much everything including the kitchen sink thrown at us…

View Project

Some of my work

Campaign & comms support - Eurotunnel

Working with Eurotunnel’s brand team across their comms portfolio, on everything from feelgood travel emails to on-train messaging to emergency communications.

View Project

Agency creative lead - Tefal

Leading always-on digital and social creative campaigns for an FMCG client

View Project

Viral campaigns for imaginary people - Refuge

What happened when I had an idea for a JustGiving fundraiser for a character from The Archers - and raised £200,000.

View Project

Concept Creative - LEGO Group

Working with LEGO’s in-house creative team in Denmark on creative concepts and campaigns

View Project

Get in touch

Give me a call or drop me a line if you’d like to know more.

m. 07921 999677

paul.trueman@gmail.com