LEGO

I have worked on multiple campaigns for the LEGO Group’s creative team in Denmark since 2020 as a copywriter and concept creative.

I’ve written everything from 60” TVC scripts to social ads to building instructions, and come up with creative concepts for campaigns across the product range, including LEGO Friends, Harry Potter, Marvel, Star Wars, Ninjago and their Adult range’s ‘Find Your Flow’ campaign.

"I would totally recommend Paul for any role that values creativity, reliability, and collaboration.

Paul is not only a fantastic copywriter but also an exceptional "big idea" thinker, consistently bringing original concepts and fresh perspectives to the table.

His creative skills shine in his ability to craft ideas that resonate with diverse demographics, including both kids and adults (which is very useful here at our LEGO Agency), making his work truly impactful across a wide range of audiences.

Paul works well both independently and as part of a team, showing an admirable ability to listen, take on creative direction, and incorporate feedback seamlessly."

- Guy Bingham, Creative Director, LEGO Group