Tefal

When I worked for Bray Leino we pitched and won Tefal’s account, delivering award-winning digital campaigns as well as managing their always-on social media channels and helping establish their tone of voice.

Monthly editorial meetings with our savvy, ambitious clients were genuinely collaborative, where we came up with ideas together as well as road test ideas we’d each come up with.

The results were sticky, engaging campaigns that drove direct sales and brand awareness (and scooped awards). The dream, basically.

“I worked with Paul for a number of years on some major projects in my time at Tefal. I can honestly say he is the best creative copywriter I have ever worked with.

He brings life to the project and the room, always nails the brief and tbh it’s been his words that have then driven the creative direction, without them the ideas would never have come.

A first class wordsmith from simple value prop work to large scale creative campaign leading lines and creative ideas, to genius social interactions.

Coupled with him being a lovely guy, I genuinely miss working with him and always recommend him to peers and reference projects born from his pen!”

— James Bashford, Head of D2C & eCommerce Growth Acceleration, Tefal